Publishing Poynters
Book and Information-Marketing News and Ideas from Dan PoynterJune 1, 2001. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
1. ParaNews=============================================
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
NOTE. Sorry to send you so much information as you prepare to leave for the PMA Publishing University and the BEA book fair in Chicago. So many things are happening in book publishing now. You may wish to print out this newsletter and go through it on your return.
A. Watch for a major announcement from Ingram affecting small press distribution. Details may be provided in Chicago or may be delayed until after the crowd goes home.
B. Bowker to stop mailing checklists. To update your Books in Print listings, use the online change forms. Go to http://www.BowkerLink.com, click on Add/Update in Books in Print and the Publishers Authority Database. Register and Bowker will email you your USERNAME and PASSWORD in a couple of days. Then you will be able to submit your ABI Form (list new titles) and change listings.
Warning, it will probably take you several discouraging tries to figure out the form. But the online system is faster and gives you more control over your listing. Challenges or questions? Call Mervaine Ricks at Bowker 813-855-4635 or toll-free at 888-269-5372.
C. Free digital printing seminars and plant tours. Three seminars will be hosted by Dan Poynter and One 2 One Direct (Ken Hoffmann. s company) in Valencia, California, to help you understand the production process. Then you will tour the plant to speak with the staff at each stage of production. Each event is directed toward special groups within the book industry.
1. Industry Suppliers. Day
Description: You will discover the low prices and quick turnaround offered by digital printing (PQN). Find out about mass customization and multipurposing. You will be able to speak with people in each department to enable you to take advantage of digital printing. You will amaze your customers by using new technology to produce their books faster, easier and cheaper. They will love you for eliminating, obsolescence, large capital outlays and warehousing.
Speaker: Dan Poynter (Para Publishing).
Who should attend?: Book publishers, trade printers, graphic artists, book designers, typesetters, book binders, agents, print brokers, book shepherds, cover designers and book marketing consultants. Anyone who supplies goods and services to the book trade.
Space is limited. One time only.
First-come, first-served.
Call now.
Saturday, June 16, 2001
Time: 9:30 am to 12 pm
2. Book Writers. and Authors. Day
Description: You will discover a quicker, easier way to write your book so that you may take advantage of the less-expensive digital printing (PQN). Imagine getting 500 books for around a thousand dollars. Whether you have finished your manuscript or are just getting started, this seminar and tour will accelerate your writing future.
Speakers: Dan Poynter (Para Publishing) and Mary Embree (SPAWN).
Who should attend?: Authors, writers, and those who want to be published. Anyone who is a content creator.
Space is limited. One time only.
First-come, first-served.
Call now.
Saturday, June 23, 2001
Time: 9:30 am to 12:30 pm
3. Publishers. Day
Description: You will discover the low prices and quick turnaround
offered by digital printing (PQN). Find out about mass customization and
multipurposing. You will be able to produce your books faster, easier
and cheaper. Just imagine shorter print runs and small print bills. You
will be able to eliminate obsolescence, large capital outlays and warehousing
Speaker: Dan Poynter (Para Publishing) & David Barrera (Director of Production).
Who should attend?: Book publishers, book producers and anyone engaged in the production, marketing and promoting of books.
Space is limited. One time only.
First-come, first-served.
Call now.
Saturday, June 30, 2001
Time: 9:30 am to 12:30 pm
REGISTER NOW
Place: One 2 One Direct, Valencia, California.
Reservations contact: Rita Armendariz
Telephone: 866-220-0121
FAX: 661-702-9001
Space is very limited. There are 11,300 publishers in Southern California so the seats will go very quickly. Fmi: Bill Frank, bill.frank@121direct.net, tel: 661-702-9010
D. Industry to meet to take advantage of change. Brian Jud announced an information-packed seminar hosted by the biggest names in the industry: Publishers Weekly; Marketing Works, PMA, Radio-TV Interview Report, Infinity Publishing, BookZone, Booksjustbooks.com, Para Publishing and Writer's Digest. They are sponsoring a series of seminars to help publisher take advantage of the rapid changes in the industry. Speakers will include Dan Poynter, Jan Nathan, Jodee Blanco, Mary Westheimer, Rick Frishman, Melanie Rigney, Steven Schragis, Art Salzfass, and Brian Jud.
Locations:
=> Philadelphia Airport Hilton, September 15 - 16, 2001
=> Dallas Renaissance Hotel, November 17 - 18, 2001
2002 Seminars in Jacksonville (Jan), Atlanta (Feb), San Francisco (Sep)
and Chicago (Oct)
Registration price of $495 includes a new membership in PMA. Save $50 if you sign up for the Philadelphia seminar before June 30, 2001 or Dallas before August 31, 2001.
And, you will receive a FREE copy of Brian
Jud. s media-training package including the video program "You're On The
Air" and its two companion guides
"Perpetual Promotion" and "It's Show Time" (a $100 Value)
Publishing is changing. Join the revolution and you won't be left behind. For more information, contact Brian Jud, Book Marketing Works, PO Box 715, Avon, CT 06001-0715. 800-562 . 4357; brianjud@msn.com; http://www.StrongBooks.com
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See the "ParaSite" at http://ParaPub.com
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E. Mike Sedge's Dolce Vita Writers' Holiday . If you are a professional writer/journalist/photographer, or desire to be, and enjoy wonderful Italian food and culture, put aside six days in October to visit and study in the rural setting of Latina, Italy, an hour south of Rome.
In less than six days, October 13-20, speaking only English, you can improve three important segments of your life with the assistance of three professionals in their fields. They call it Mike Sedge's Dolce Vita Writers' Holiday. You will call it the best money you ever spent to raise your consciousness and improve your professionalism. And perhaps learn a bit of Italian as you make new friends.
Become a better writer. Learn how to market your work internationally. Discover how to prepare authentic Italian food. What more could you ask for? How about tours of Medieval and Etruscan sites in one of the most beautiful countries in the world?
This informative experience will be held at the rural bed-and-breakfast lodging, Casal dei Lupi, and will include five sessions of writing and marketing and writing instruction, three afternoons of cooking classes with internationally known cook Gianluigi Alla, and a one-day excursion to Pompeii, with a stop at the Apa Cameo factory. Lodging will be provided at the Casal dei Lupi. Complete details of the lodging and be found on the Internet at http://www.casaldeilupi.it Sedge, a former director-at-large for the American Society of Journalists and Authors, and owner of The Sedge Group, with offices in the USA and Europe, has published nearly 3,000 articles and numerous books, including The Mediterranean Diet: Origins and Myths, Marketing Strategies for Writers, Successful Syndication, and The Photojournalist's Guide to Making Money. Sedge has worked for The Discovery Channel, Family Circle, Newsweek, Robb Report, Travel-Holiday, and hundreds of other national and international publications. He is also foreign correspondent for Armed Forces Journal International, Internet.com, and a former editor of Scientific American Discovering Archaeology.
To Contact Mike Sedge, pp10013@cybernet.it, Telephone from the USA: 011-39-081-851-2208 (He will answer in Italian but will quickly switch to English when you identify yourself) J .
F. Over 1,300 energized publishers have graduated from our weekend workshops here in Santa Barbara since 1984. Four times a year, 18 people pay $695 to learn more about book marketing, promoting and distributing. The January-April-July-October events are held at Dan Poynter. s home offices, high on a hill overlooking the Pacific. See the ParaCalendar below and Document 167 on our web site: /accessreport.cfm?report=167&refpage=edutrain.html&userid=10013582
G. Grumpy. s Guide to Global Marketing for Books by Carolyn Mordecai features detailed global marketing techniques, motivational instruction, and awesome international web contacts for publishers, authors, and publicists. It can be purchased by calling 1-888-404-7927.
H. Walking your talk. My latest
book is The Older Cat: Recognizing Decline & Extending Life. See http://ParaPublishing.com
And click on Cats.
I followed the New Book Model. It was written in MS-Word, converted to
PDF and I had 500 digitally printed. The entire project took less than
seven weeks. Books arrived here just in time to take to the BEA Book Fair.
I. Microsoft will be shipping Office XP with Word, Access, FrontPage, etc-2002 on May 31. Amazon.com is offering some discounts and free shipping.
J. See you in Chicago. Para Publishing will be exhibiting at the Publishers Marketing Association. s Publishing University at the Hilton on May 30 and 31. I will be chairing four panels and serve as a panelist on one more. On June 1-3, I will be working the floor at the BEA in the Convention Center. Drop by my exhibit at the PU or stop me on the floor at the BEA. With so many changes going on in publishing, this will be an exciting year at the PMA-PU/BEA.
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A. Get your cover image on Amazon.com faster. If you send your cover for scanning or if you send the image file on a disk, it will take weeks to post the image of your book cover. If you FTP it, the image is often posted overnight.
To FTP, you may get software such as CuteFTP
or go through AOL. Here are the AOL instructions:
Log on.
In the open bar at the top, type FTP and click on Go.
Click on Go to FTP. Click on Other Site.
In the Site Address bar, type FTP-1.Amazon.com. Check Ask for Login Name
and Password. Click Connect.
In the Please Enter Your Login Name bar, type catalog. In the Please Enter
Your Password bar, type muchstuff. Click Continue.
That should get you in. You will see a lot of other JPG files that other
people have uploaded.
Click on upload and enter a JPG, 72 dpi image file directory and name.
Note that Amazon wants your cover to be identified by its ISBN. See
http://www.amazon.com/exec/obidos/subst/partners/publishers/catalog-guide.html
B. Book marketing tip. Not everyone will want to buy your book, but you can get many more sales if you learn how to talk about your book with the 30-second "tell and sell."
Who will buy? Agents, publishers, booksellers,
distributors, wholesalers, corporate people, meeting planners, and individuals.
They don't have a lot of time. They want the meat of your book in sound
bites. Your "tell and sell," like an elevator speech, must be clear, compact,
compelling
and commercial.
After you have your sizzling title and
know your audience and your book's general and specific benefits, you
are ready to create your "tell and sell." Use these elements in it and
create one or two sparkling sentences. This task may take many edits --
up to fifteen, so be patient
with the process. Brainstorm with your friends and associates to get the
best mix. Judy Cullins (judy@bookcoaching.com)
C. List your book in the Fall Announcement Issue of Foreword magazine. http://www.forewordmagazine.com/announcements.asp . Hurry, the deadline is June 8.
A. Book club rights. Book clubs offer you some money and a great deal of prestige. Since they were established in the mid-twenties, the Book-of-the-Month-Club (BOMC) and the Literary Guild (each with over a million members) have been helping their members by selecting the best books of the thousands available at lower than normal prices. Now there are more than 200 book clubs moving over $500 million worth of books each year, most of which cater to highly specialized groups.s
For lists of book clubs, See Literary Market Place, http://www.book-clubs.com/, http://www.bookclubsuk.com/, http://www.book-clubs.net/ and http://www.bookclubdeals.com/. For more information on selling to book clubs, see our Special Report Book Marketing at /getpage.cfm?file=resource/promote.html and scroll down.
B. Site for Christian and family-friendly
ebooks, ChristianBookcase.com. We're avidly seeking new submissions.
No cost to the author. Authors earn 70% royalties on all sales. Non-exclusive
agreement. It's a great deal for self-published authors who own all rights...
simply submit a manuscript through the form on our site, send me the file,
a cover graphic image and an author's photo and we can have you up and
selling e-books in just a few days! Interested authors can read all about
it at
http://www.christianbookcase.com/faqs.shtml.
Darlene Bishop, dbishop@writebusiness.com;
http://www.writebusiness.com
C. The Children's Educational Cooperative
(CEC), founded in January, provides cooperative marketing and promotion
opportunities for suppliers to the children's educational market. The
nominal $49 annual membership has included, to date, free promotions with
Book Clearing House, fliers to Columbus OH schools for Title I acquisitions,
sell sheets to Illinois libraries, parent/teacher-oriented media databases,
and website promotions at our customer entrance: www.PlayAndTeach.com.
The CEC will also have a display at the ALA Convention in June. Members
share promotion opportunities and insider tips for reviews and sales.
For more details, visit http://www.childrens-educational-coop.com
or www.PlayAndTeach.com.
Kathleen Kain, Ph.D., science educator and publisher.
D. Book production aids. Here are some Instant Reports on very specific production topics. => Book Printing, at the Best Price. How to find the right printer for your book. This Report takes you step-by-step through the Request For Quotation and tells you where to send them. Includes a list of the 43 book printers with addresses, telephone and fax numbers. Document 603, 9 pages, Paper: $11.95; self-service Electronic: $7.95.
=> Blurbs For Your Books, Testimonials, endorsements and quotations. To make your book sell, you will need powerful testimonials on the back cover (3), front cover (1) and extras can go on the first page of the book. Many news releases today start with a blurb. This Instant Report gives you a simple two-step program for getting testimonials from VIPs. Document 609, 6 pages, Paper: $8.95; self-service Electronic: $4.95.
=> Electronic Books: Moving from a print culture to an electronic (CD, and downloadable ebook) culture. How to turn your books into floppy disks and CDs. What is happening now, what is about to happen, where to get up-to-date information and how to take part. Written for book publishers by a book publisher. With names and numbers. Document 615, 10 pages, Paper: $13.95; self-service Electronic: $9.95.
=> Write it Once. Sell it Forever, How to Update Your Books. It is a lot easier to sell a revised edition of the same book than it is to write a new one. Updating a book can be quick and easy if you have a plan. This Instant Report provides that plan. Set up your system now. Document 619, 6 pages, Paper: $8.95; self-service Electronic: $4.95.
=>Your Book Publishing Calendar, When to do What. Book publishing is easy but the book trade is unique. This checklist assures you are doing everything right, doing them in the right order and are doing them on time. References and resources. Document 620, 5 pages, Paper: $8.95; self-service Electronic: $4.95.
=> Computers for Book Publishers, Writing-Editing-Typesetting-Accounting will help you to make the tough decisions on computer hardware and software acquisition. Compete with an action plan. Document 621, 6 pages, Paper: $8.95; self-service Electronic: $4.95.
=> Selecting a Book Title That Sells. Creating the title/sub-title will be the single-most important piece of copy writing you will do for that book. Your title/sub-title must be a selling tool. It is the hook which helps determine sales. Learn the basic elements of a catchy title and the never-to-be broken rules. Fascinating. Document 630, 6 pages, Paper: $11.95; self-service Electronic: $7.95.
=> Covers That Sell Books. Everyone knows you should not judge a book by its cover but everyone does. Your distributor, wholesalers, bookstore buyer and ultimate customer all make buying decisions on the cover; none read the book first. Your cover is your primary marketing tool. Learn the secrets of good cover design and where to get professional design help. Document 631, 11 pages, Paper: $12.95; self-service Electronic: $8.95.
Ordering:
Paper editions. Shipped by Air Mail, fax or email (specify). Add 7.75%
sales tax if you are in California.
Telephone, Fax, mail or email your order. Provide your credit card
number, expiration date and the name on the card.
Self-Service Electronic editions. (Less expensive because we do not have to inventory, print or send them).Web site: Log on to: http://www.ParaPublishing.com, search for the Document by title. You save shipping charges, handling fees and sales taxes.
Be Nimble. Start immediately and write faster
It is a sad fact of book publishing life that the first book on a subject gets the most attention. The second to be published may be better but it will be difficult to place in stores that already have that subject covered.
Diane Pfeifer was cruising the aisles at the annual Memorial Day weekend BEA Book Fair. This year, she noted there were a lot of angel books and she began to think about her specialty: (parody) cookbooks. (Gone with the Grits; The Country Music Cookbook, Stand by Your Pan; The Computer Lover. s Cookbook, Quick Bytes, and more.) She continued to visit booths but kept on planning her Angel Cookbook.
On the third day of aisle cruising, her heart sank when she came upon a booth announcing an angel cookbook. Then she looked closer, the sign said, "Coming in December." Diane returned home and got right to work. Her Angel Cookbook came off the press in September. http://www.readersndex.com/imprint/000002z/00002uj/author.html
Since it takes most publishers 18 months to turn a manuscript into a book, chances are high you will be first if you publish yourself.
"There is no less wit nor less invention
in applying rightly a thought one finds in a book, than being the first
author of that thought." . Pierre Bayle, political scientist and author,
Dictionnaire Historique et Critique.
(Excerpted from Successful Nonfiction by Dan Poynter.
For 108 more inspirational tips, See /getpage.cfm?file=resource/writing.html#successful_nonfiction)
A. Babel Magazine gives a VOICE to
writers who are having difficulty finding an outlet for their work. online
magazine aimed at giving an opportunity to published, unpublished, and
unrecognized authors For a free sample copy, send a request to Victor
Thorn at Sisyphus1285@cs.com
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Please forward this (entire) newsletter to other book writers, publishers
and promoters in your address book. They will thank you for thinking of
them.
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B. Fee Consultations. Email lists are Net "communities" where
you may ask questions, get answers and help others. They are the quickest
and cheapest (free) consulting available. See http://pub-forum.webjump.com/
C. Free Book writing, production and
promotion information kits. See
/getpage.cfm?file=/infokit.html
A. Dan Poynter is criss-crossing North America to spread the word on eBooks, pBooks and The New Book Publishing Model.
Authors and publishers are discovering an innovative way to write, produce and promote their books and the new way is faster, easier and cheaper. New software accelerates typesetting, new machines automate printing and the Internet streamlines promotion. These technological improvements have spawned a fresh way to look at book publishing. The New Book Model covers all the bases and is a refreshingly innovative route for anyone with a manuscript.
Today, books are written in page-layout format instead of double-spaced courier typeface. Then the pages are converted into Adobe Acrobat (PDF) format for printing and conversion.
Just 500 books are printed using computer-driven high-speed laser printers. The softcover and hardcover books are indistinguishable from traditional ink-printed books. Prices are just slightly higher, per unit, but the quantity (and invoice) is much lower.
PDF and LIT files are generated for reading on eBook readers such as the Pocket PC.
Then finished books are sent to two or three selected agents, a few more are sent to publishers with a track records for that type of book, 3-400 are sent for review to genre-specific magazines, four or five are sent to specialized book clubs, about ten are sent to foreign publishers suggesting translation and a handful are sent to opinion molders in the author's field.
If an agent or publisher comes in with a good offer, the author sells out. If not, all the bases are covered: the book is out for review and the orders are starting to come in.
Most of the book promotion is done via
email; the author. s web site replaces brochures. The media kit is replaced
by a Press Room on the web site. For an example, see
/getpage.cfm?file=pressroom/pressroom.html
. Avoiding printing and postage reduces promotion costs tremendously.
So, the New Book Model is a way to conserve time, inventory space and money while testing the market. More books are not printed until after they are sold. It is no longer necessary to tie up a lot of money and inventory in printed books.
More specifically:
1. The New Book Model: Writing. How to set up and build your book rather than just write it. Discover how to qualify the project, research on the Net, organize the project, draft the content and convert it into a PDF file for printing.
2. The New Book Model: Producing print and electronic editions. Typesetting, layout, book design, PDF files and POD/PQN (pBooks) printing. eBooks: Downloads, CDs and handheld readers.
3. The New Book Model: Promoting. Getting your books into bookstores, book clubs and making nontraditional sales (catalogs, premiums, fundraisers, specialty stores). Using broadcast email. Radio/TV interviews, autographings, review copies and other promotion.
See /getpage.cfm?file=newbook.html
Come to meet Dan and hear his vital book
writing-publishing-
promoting message. See the props and get the handout.
2001
June 12: Writing & Publishing
Nonfiction, a seminar by Dan Poynter at the Learning Annex, Los Angeles.
6:30 to 9:30 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
June 16: Seminar and tour of digital printing plant in Valencia,
California. For Book publishers, trade printers, graphic artists, book
designers, typesetters, book binders, agents, print brokers, book shepherds,
cover designers and book marketing consultants. Anyone who supplies goods
and services to the book trade. 9:30 to noon. Free. Dan Poynter an David
Barrera (Dir. Of Production) will share the latest in the new technology
and then you will be able to meet with the people in each stage of production.
Space is limited. Register now: One2One Digital Printing, Rita Armendariz
866-220-0121.
June 23: Seminar and tour of digital printing plant in Valencia,
California. For authors, writers, and those who want to be published.
Anyone who is a content creator. 9:30-12:30. Free. Dan Poynter and Mary
Embree (SPAWN) will show you how to prepare your book for digital printing
while writing it. Space is limited. Register now: One2One Digital Printing,
Rita Armendariz 866-220-0121.
June 30: Seminar and tour of digital printing plant in Valencia,
California. For Book publishers, book producers and anyone engaged in
the production, marketing and promoting of books. 9:30-12:30. Free. Dan
Poynter will share the technology to speed your book production and promotion.
Space is limited. Register now: One2One Digital Printing, Rita Armendariz
866-220-0121.
June 28: Santa Barbara Writer. s Conference. Fmi: Barnaby Conrad
805-684-2250.
July 11: Writing & Publishing Nonfiction, a seminar by
Dan Poynter at the Learning Annex, Los Angeles. 6:30 to 9:30 PM. fmi (310)
478-6677. http://www.LearningAnnex.com
July 21-22: Book marketing/promotion/distribution seminar in Santa
Barbara with Dan Poynter. For details, contact Para Publishing, PO Box
8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805)
968-1379. Workshop@ParaPublishing.com
July 30-31: BookTech West, San Francisco. Fmi Rebecca Churilla,
rChurilla@napco.com;
Tel: 215-238-5449; http://west.booktechexpo.com/
August 16: Writing & Publishing Nonfiction, a seminar
by Dan Poynter at the Learning Annex, Los Angeles. 6:30 to 9:30 PM. mi
(310) 478-6677. http://www.LearningAnnex.com
August 31-September 3: Maui Writers Conference. Dan Poynter on
the New Book Model. Fmi: http://www.MauiWriters.com
September 6: Writing & Publishing Nonfiction, a seminar
by Dan Poynter at the Learning Annex, Toronto. 6:30 to 9:30 PM. fmi 877-277-1240;
416-964-0011. http://www.learningannex.com/default.taf?
September 11: Writing & Publishing Nonfiction, a seminar
by Dan Poynter at the Learning Annex, Los Angeles. 6:30 to 9:30 PM. Fmi
(310) 478-6677. http://www.LearningAnnex.com
September 15-16: Book Publishing Seminar. Philadelphia. Fmi: Brian
Jud iMarketBooks@aol.com
October 6: Turning Speeches into Books. Minnesota Chapter of the
National Speakers Association. Fmi: Dan Janal. Dan@ShowStoppers.com
October 10: Writing & Publishing
Nonfiction, a seminar by Dan Poynter at the Learning Annex, Los Angeles.
6:30 to 9:30 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
October 13-14: Book marketing/promotion/distribution seminar in Santa
Barbara with Dan Poynter. For details, contact Para Publishing, PO Box
8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805)
968-1379. Workshop@ParaPublishing.com
November 10: Turning Speeches into Books. Heart of Texas Chapter of
the National Speakers Association. Fmi: Ann Fry: Ann@HumorU.com.
November 14: Writing & Publishing Nonfiction, a seminar
by Dan Poynter at the Learning Annex, Los Angeles. 6:30 to 9:30 PM. fmi
(310) 478-6677. http://www.LearningAnnex.com
November 17-18: Book Publishing Seminar. San Antonio. Fmi: Brian Jud
iMarketBooks@aol.com
Here is something funny we have found on books, writing, publishing, authors and/or words. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com
A. There was a writer died and went to Heaven. She asked St. Peter if she could take a peak at Hell before entering the pearly gates. St. Peter agreed and escorted the writer to Hell.
Everyone was sitting at desks covered with stacks of papers. They were continuously writing.
Then St. Peter opened the gates of Heaven. The writer looked around and realized in Heaven, as in Hell, everyone was continuously writing.
"I don't understand how Heaven is any different then Hell," said the writer.
St. Peter responded, "Hell is not much different from Earth but in Heaven, everyone gets published."
(From Mary K. Doyle Brodien, Author/Publisher:
Mentoring Heroes. Winner: National Publishers Freedom Award 2000 Certificate
of Excellence. 3E Press, ThreeEPress@aol.com)
B. The toughest decision:
Should your loved one be placed in an assisted computing facility?
See
http://www.satirewire.com/features/siliconpines/acf.shtml
J
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